As good as it gets/
Same film, new wrapping – it is completely understandable and probably very wise of Mills DA to only do some small alterations and changes to an already existing, funny, purposeful and communicative commercial. The film might actually be as good as it gets. Four men on a boat during summertime, promoting mayonnaise in the full monty to a submarine full of Japanese tourists. What a great idea from the advertising agency Hei!, brought to life by director Johanne Helgeland, and the production company Fantefilm. Produced by Elle Beth Lønnestad, edit, online and colour grading by Hocus Focus: Ove Kenneth Nilsen, Henrik Berge, Thomas Løvig and Haavard Albertsen. The slogan “Good taste is worth fighting for” can be transferred to the competition you can enter by writing your own mayonnaise story on the back of the packaging. The struggle might give you a travelling gift voucher worth 50 000 Norwegian kroner. For more information, take a look at: www.mills.no
