You know us/
Following up the success of the pop-up commercial campaign in 2009, the international grocery chain Spar continues to pop up. Last year’s aim was to communicate the loyalty of their customers to the rest of us. The contemporary campaign is focusing on the uniqueness of every Spar store. With the slogan “You know us”, they tell us different stories about the different places and communities. In Hemsedal, Olaug the manager is focusing on traditions and local food, in Beitostølen Arne the manager is best on fresh seafood, while in Sylling Odd Arne is the local sponsor manager, as well as managing Spar. Jeppe is travelling around in Norway, visiting quite many of the Spar shops scattered around in our country. He can confirm the merchant attitude of Spar – so yes, the locals know spar – in person! A great combination of styles; book and documentary, directed by Christian Holm-Glad and Odd Syse. The production company is Teddy TV and the producer is Knut Jensen. Post-production: 3D by Syndicate Stockholm, editing by Ove Kenneth Nilsen and Martin Stoltz, online and colour grading by Haavard Albertsen from Hocus Focus. Last, but not least, sound mix by Lydhodene.
