Das Auto/
Simplicity on the outside and High End technology on the inside: The new
Volkswagen Passat Highline is here, accompanied by a promotion film directed
by Alexander Kayiambakis. Every image and frame is polished and classy, grey
and shiny, pure lines and soft camera movements. No wonder photographer Simon
Hawken chose to shoot the film with a new Arri D21 HD camera, picking up the
lines of the Passat in an eminent way. This film illustrates why Arri is
challenging the RED format and how quality in every part of the production
line effects the outcome. Starting with the advertising agency Try with Petter
Bryde and Torbjørn Ruud. Continuing with producer Hugo Hagemann Føsker and
director Kayiambakis from Trøbbel Film. To wrap it up in post-production:
Producer Lene Cathrine Albertsen, editor Martin Stoltz and colour
grading/online operator Haavard Albertsen from Hocus Focus. Nice car. However,
you must remember to tuck your coat in the car all by yourself…
