Film for Food/
How to make your audience craving for a meal and run to the stores to buy your food: Shoot your commercials on film. Fredrik Fiction is the producer of the new campaign from Coop and together with director Stig Svendsen they have managed to tease our senses to the full by shooting on 35 mm film. The texture and lines in each and every image materialise in a more precise way, giving the food a more sensible look. There is, of course, no coincidence that the pork rib, red cabbage and aquavit are smelling like the forthcoming Holiday. With a classy and discreet Christmas decoration on the side, and a couple of red berries on the top, the mood of happy times is reaching us all. Post-production by Hocus Focus: Film scanning, editing by Thomas Løvig and colour grading by Haavard Albertsen.
