Real people/
You have already met some of them on your television screens. The “real” people fronting the new campaign from Netcom. The advertising agency McCann and the production company Paradox have put their heads together and come up with the brilliance of simplicity. Who can explain the functionality of a mobile subscription better than the consumers? So Ragnar (34), a primary school teacher from Stavanger, convincingly illustrates the pros of Netcoms Flexitalk on the blackboard. The same goes for puzzle enthusiast May-Britt (43). She attains a firm grip of the workings of Netcoms new subscription because of her knowledge of (cats and dogs) puzzles. Clever communication directed by Andreas Riiser and produced by Beate Tangre. Post-production by Hocus Focus: Martin Stoltz (editing and music), Haavard Albertsen (colour grading and online) and Bengt Ove Sannes (online). Sound design by Lydhodene and 3D by Tor Øra.
