New concepts/
In the new campaign from the Norwegian chain store Princess, concepts previously unheard of are introduced. In other words: Innovation! The products promoted are not mysterious in themselves; sets of bedclothes, towels and pillows. However, have you ever heard of flirting towels, extreme towels, before-the-date towels or hung-up-on-origami towels? What about sweethearts pillow, distant pillow or silent pillow? The slogan ?useful gifts? is working together with good deals from Princess like three items for the price of two. The production company Filmhuset has produced yet another nice and well-communicating campaign for the interior chain. Directed by Jørgen Lauritzen, produced by Kaja Elise Sundbø Olsen and post-production by Hocus Focus: Thomas Løvig (editor), Haavard Albertsen (colour grading/online) and Bengt Ove Sannes (online). And remember, purple is an excellent colour in these times of Advent. Take a look at www.princessbutikken.no
